Strategic marketing assists in lead generation for local real estate agency.
A creative marketing strategy and informational website for john greene realtor was developed to provide comparative information on Chicago’s western suburbs for those relocating from the city.
23%
Boost in inbound
leads from website
21 suburbs
compared for those looking to
relocate from Chicago
37%
Increase in social media
engagement
Lead generation website boosts inbound marketing.
A website was built to focus on Metra’s BNSF train line (for those that commute to Chicago), geared towards urban professionals thinking about moving to the suburbs. Comparative information across 21 suburbs is provided, including demographics and unique qualities (restaurants, things to do, etc.) of each town. This helps john greene realtor generate leads for their west-suburban real estate firm, while boosting their inbound marketing efforts.
Real Estate Marketing:
inbound marketing|website strategy|social media integration|lead generation
Many professionals live and work in Chicago, but are drawn to the suburbs as they desire more space, want a different atmosphere, or their families grow. However, with so many suburbs to choose from, many are overwhelmed and need help learning about the features, amenities, and demographics of each one. Working with CueCamp, john greene realtor saw an opportunity to help those looking to relocate with a well-designed website that showcases this information, while catering to the interests of those looking to relocate: highlighting things like outdoor recreation, demographics, top restaurants and school ratings.
Content marketing helps generate qualified leads.
CueCamp and john greene realtor successfully created an informational website for those looking to relocate to the suburbs. By closely integrating the website and social media outlets, many opportunities to contact a realtor are available across the website. The West of Chicago website is a powerful lead generation tool for the brokerage: providing agents with new opportunities to engage local home buyers.
