Nonprofit grows following CueCamp rebranding.
A successful rebranding, fresh website, and social media marketing for Naperville-area nonprofit (501c3) boosts inbound marketing and fundraising efforts.
127%
Boost to inbound
leads from website
2.3 min
Average increase in time
spent on website
155%
Average improvement in search
rank for relevant keywords
New branding, social media, and website.
The Naperville Parks Foundation is a local 501c3 nonprofit organization that helps local kids with outdoor recreational opportunities. CueCamp offered to help, pro-bono, to support a local charitable organization, and participated in the Hobson Oak project.
Redesign to boost:
fundraising |marketing | donations | community
The Naperville Parks Foundation website had become outdated, text-heavy, and needed clarity to explain what the group was all about. CueCamp restructured the website content and pages (information architecture), resulting in a clean, easy to use website navigation structure with good UX.
Social media engages users while boosting traffic.
CueCamp’s redesign of the website brought focus to the website and clarified the group’s mission. This helped board members rally around the nonprofit organization and its purpose. Social media was fully integrated to the website, along with high-quality imagery. Accordingly, a renewed vision was given to the projects and goals of the Naperville Parks Foundation.
- Instagram, Twitter, Facebook integration
- Content generation / copywriting
- Donation forms and tax information
