CueCamp revamps digital marketing for Naperville Kayak.
Naperville Kayak approached CueCamp for a refresh of their existing website, in conjunction with a timed expansion of their business. Their digital marketing efforts result in a large boost in bookings for outdoor kayak and paddleboard rentals.
2,500
New followers on
Facebook fan page
65%
Boost in website
traffic
33%
Increased booking /
registration rate
Digital marketing efforts: new branding & website.
CueCamp helped Naperville Kayak grow their business by integrating a new e-commerce platform on a fast web hosting system, along with a fresh, responsive-designed website that looks great for both desktop and mobile users. In addition, an easy-to-use online booking system streamlines registration, helping to raise kayak rentals.
We have worked with CueCamp for the last five years and they have become an integral business / friendship of ours. They helped us with our first website and marketing and as our business grew and changed directions helped us build our current website. They always take the extra time to really understand our business and the direction we are heading and tailor fit solutions that simplify what often feels like a complicated process. They consistently find ways to go at our pace and offer creative solutions that fit within our budget. I’ve recommended CueCamp to other business owners who too are very happy and have seen tremendous value in the money invested.
Troy Cooper
— Owner & Founder, Naperville KayakClean, vibrant design:
website|marketing|branding|social media
Fresh content was co-authored with Naperville Kayak to provide detailed information on the new routes being offered, and was structured in a way that is easy to find while on the go, as many of their website visitors are on mobile devices.
E-commerce integration to sell branded products.
Besides offering new kayak routes, Naperville Kayak expanded their sales online. With an integrated e-commerce system, the new Naperville Kayak website utilized WooCommerce to sell additional products.
- Instagram, Facebook integration
- Kayak and paddleboard sales
- Customer testimonials
