The latest news in marketing automation, web design, social media, and user experience.
What is a sales funnel? A sales funnel conceptualizes the process of selling a potential client, from the first impression down to closing the sale. When you look at a sales funnel, the first thing to consider is what we will call Inbound Marketing. Inbound Marketing begins with establishing social media profiles on various platforms that...
Our discussion will focus on menu navigation of a website, and we have chosen to review Standard Market’s website. Standard Market is a local high-end grocery store with a restaurant and taproom. When we review main menu navigation on websites, the first thing we examine is the menu location. Users want to see the main menu navigation at the...
Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options. The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.
It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results.
Whenever I see one of those “Top ten designs of the year” or “Eight keys to good navigation design” I usually rip into them. It’s really not that I am a negative person. It is just that they always tend to be so overly simplistic. They underappreciate the importance of context or completely misunderstand human behavior.