4 months ago
Your Booking Form Is Costing You More Patients Than Your Rankings Are
By the time someone reaches your booking form they have already chosen you. Then the form asks for fifteen things and they close the tab.
5 months ago
Patients Are Reading Your Reviews Somewhere You Are Not Looking
Google review usage fell from 83% to 71% in a single year. Patients did not stop reading reviews. They started reading them elsewhere.
7 years ago
User Experience (UX) Is Now Your Business Strategy
We’re all familiar with the way companies such as Uber and Airbnb have brought fundamental disruption to their respective industries. Taxis and cars for hire existed long before the advent of Uber. But one of the core differences Uber offers customers is the user experience (UX).
9 years ago
How to Use Social Media to Know What Customers Want
Social media can be a goldmine when it comes to market and audience research. There are millions or even billions of consumers all engaging online and expressing their thoughts, sharing with their networks, and making purchasing decisions. Whereas older methods of researching a target audience were time-consuming and expensive, social media market research can be...
9 years ago
Customer Engagement, Relationships, and Unique Experiences Matter
If there is one term in the realm of digital business that always seems to spark discussion (and often heated debate) among ’Net professionals it is that of “customer engagement,” and its pursuit and, of course, achievement.