Tag Archives - Credibility

The latest news in marketing automation, web design, social media, and user experience.

Website Usability Tips, Part 1

Our team has come up with ten usability tips / guidelines for web developers and business owners. Below are the first five, and Part 2 will follow. For a free analysis of your website, request a free usability report from our experts. 


How to Rank for SEO: 25 Step Master Blueprint

If you’re like most SEOs, you spend a lot of time reading to rank for SEO. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the basic work...


Did Your Shopping Cart Survive the Holiday Season?

From 2005 to 2010, Cyber Monday sales (the Monday after Thanksgiving) have more than doubled, as illustrated. A recent article from the Wall Street Journal showed an increase of 22% in sales on Cyber Monday in 2011, compared with the 2010 holiday season. According to research firm Score, Inc., the 2011 holiday season saw a...


Setting Your Business Website Apart From the Competition

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more...


Aesthetics Impact on Attitudes Towards Websites

Aesthetics alter a user’s perception of a website, which can evoke a wide range of emotions and attitudes. These emotions and perceptions impact the user’s attitude towards the website’s content, advertised products, company, credibility and site usability. The design and presentation of a website is strongly visual, and users are known to make judgments of...