The latest news in marketing automation, web design, social media, and user experience.
Last week, CueCamp shared with you the do’s and don’ts of creating a user-friendly website. Today we want to share with you how to create a homepage that will not only showcase your company in a way that will sell, but will also retain your users. CueCamp has put a list together of the top...
Summary: Before you throw out the old and bring in the new (redesign), make sure you have solid evidence that doing so is necessary to achieve user-centered goals.
Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options. The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.
It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results.
Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing strategy mix?