The latest news in marketing automation, web design, social media, and user experience.
Engaging your audience requires research to discover topics that are both interesting and engaging. On Instagram, posts containing hashtags average 12.6% higher engagement. We'll present ways to research good topics and create engaging content for your ideal customer.
Connecting with your customer base can be challenging given how inundated we are with social media marketing posts: whether it is through Facebook, Instagram, LinkedIn or emerging platforms such as TikTok. With the rise of social media, everyone has been given a voice online, making it harder to stand out and be relevant. For brands to generate awareness and be relevant to consumers means staying on top of the ever-changing social media landscape. What worked a few months ago is not necessarily going to work today, meaning companies need to stay ahead of the trends in order to stand out to their audience.
If there is one term in the realm of digital business that always seems to spark discussion (and often heated debate) among ’Net professionals it is that of “customer engagement,” and its pursuit and, of course, achievement.
Last week CueCamp shared an article discussing the top five mistakes companies make with their company website. In this article, we want to continue, sharing the final five mistakes that can keep you from creating leads through your company website.
All of us have seen web design mistakes that have created a frustrating user experience. We have seen websites with too much content, requiring endless scrolling. Some websites have annoying ads or videos playing, distracting your attention away from the content. Other websites have too many menu options, causing confusion where we can’t find any...