The latest news in marketing automation, web design, social media, and user experience.
From 2005 to 2010, Cyber Monday sales (the Monday after Thanksgiving) have more than doubled, as illustrated. A recent article from the Wall Street Journal showed an increase of 22% in sales on Cyber Monday in 2011, compared with the 2010 holiday season. According to research firm Score, Inc., the 2011 holiday season saw a...
Last week, we talked about the importance of doing a year-end business review. This week, we will present the importance of doing a website audit and content review.
Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more...
If you ask most Web developers about Section 508 they will respond with something about their site being accessible to the blind. Most people don’t realize that 508-accessibility is not just about making Web sites accessible to the blind. Section 508 is about removing barriers and making Web site information accessible and usable to all.
There are dozens of reasons to use social media, but we’ll keep it to the top ten. These are: You will find whomever you want to do business with somewhere online You will find whatever knowledge you need about any market or any person online You can reach your market by simply engaging in the...