Category Archives - User Experience

The latest news in marketing automation, web design, social media, and user experience.

Landing Page Guide for Websites

A landing page is a website page that is created for one purpose – to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc. We provide this landing page quick reference so you can pull it out...


User-Centered Design & Usability Tips for Websites

User-Centered Design User-centered design (UCD) is an approach for employing usability. It is a structured product development methodology that involves users throughout all stages of Web site development, in order to create a Web site that meets users’ needs. This approach considers an organization’s business objectives and the user’s needs, limitations, and preferences.