The latest news in marketing automation, web design, social media, and user experience.
Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing strategy mix?
If you’re like most SEOs, you spend a lot of time reading to rank for SEO. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the basic work...
Many companies approach us and ask, “I want to maintain and update my own website. What CMS platform do you suggest?” When reviewing content management systems (CMS) with clients, we go over the pros and cons of the most popular systems, and evaluate their background and website capabilities to ensure that the correct CMS platform...
From 2005 to 2010, Cyber Monday sales (the Monday after Thanksgiving) have more than doubled, as illustrated. A recent article from the Wall Street Journal showed an increase of 22% in sales on Cyber Monday in 2011, compared with the 2010 holiday season. According to research firm Score, Inc., the 2011 holiday season saw a...
Last week, we talked about the importance of doing a year-end business review. This week, we will present the importance of doing a website audit and content review.