The latest news in marketing automation, web design, social media, and user experience.
Social media can be a goldmine when it comes to market and audience research. There are millions or even billions of consumers all engaging online and expressing their thoughts, sharing with their networks, and making purchasing decisions. Whereas older methods of researching a target audience were time-consuming and expensive, social media market research can be...
In today’s world social media is everywhere. Anyone can post an opinion or comment about a business online on their social media fan page. We follow our friend’s and see what businesses they frequent, and why. When we see a bad review or comment, we stop and question if we should continue using that business.
What is a sales funnel? A sales funnel conceptualizes the process of selling a potential client, from the first impression down to closing the sale. When you look at a sales funnel, the first thing to consider is what we will call Inbound Marketing. Inbound Marketing begins with establishing social media profiles on various platforms that...
It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results.
Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing strategy mix?