5 months ago
The Google Business Profile Fields Nobody Bothers to Fill In
Most owners set up a profile once and never open it again. The fields they skipped are the ones doing the ranking work.
5 months ago
When an AI Recommends a Lawyer, It Checks the Reviews Next
Getting named by an AI is only the first gate. Nearly nine in ten people then check the reviews themselves before they call anyone.
5 months ago
Buyers Rule You Out Before They Ever Call You
Most of a B2B buying decision now happens before anyone contacts you. Your website is doing the qualifying, whether you designed it to or not.
6 months ago
Patients Are Reading Your Reviews Somewhere You Are Not Looking
Google review usage fell from 83% to 71% in a single year. Patients did not stop reading reviews. They started reading them elsewhere.
6 months ago
Nearly Half Your Customers Now Ask AI Where to Go
Almost half of consumers now ask an AI tool which local business to use. A year ago it was one in sixteen. Here is what changed.