The latest news in marketing automation, web design, social media, and user experience.
Watch “The Essentials of SEO: Putting It All Together“, a comprehensive webinar designed to help you master the key elements of SEO and apply them effectively to your business. Whether you’re new to SEO or looking to refine your strategy, this session will break down the critical components you need to improve your search engine...
We believe that the secret sauce is not just having an attractive website but also ensuring that your customers can locate you without difficulty. How can you ensure that your business ranks ahead of your competitors in Google search results?
How can you use digital marketing for lead generation to attract new customers? To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.
Online businesses are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout systems, over-cluttered product pages, and a lack of mobile e-commerce optimization can severely inhibit a retailer from competing with large companies that have large, dedicated user-experience teams.
How can you check if your website is up to par? In this article, several trends in website design and digital marketing will be discussed to help you gauge whether your website is giving your business the return it should. Besides design trends, advice on web performance metrics and trends in search engines (like Google)...