Category Archives - Digital Marketing

The latest news in marketing automation, web design, social media, and user experience.

Flawed User Experience on HealthCare.gov

The new Obamacare website, HealthCare.gov, has been getting much media attention over the past few weeks due to flaws in the user experience after its launch. Heavy traffic, network problems, and design flaws have hampered users from shopping for health insurance. Many agree that the new website presents a fragmented user-experience, which was not tested properly before...


Website Usability Tips, Part 2

Our team has come up with ten usability guidelines for web developers and business owners. Following are the last five tips, continuing last week’s first five. For a free analysis of your website, request a free usability report from our experts.


Website Usability Tips, Part 1

Our team has come up with ten usability tips / guidelines for web developers and business owners. Below are the first five, and Part 2 will follow. For a free analysis of your website, request a free usability report from our experts. 


How to Rank for SEO: 25 Step Master Blueprint

If you’re like most SEOs, you spend a lot of time reading to rank for SEO. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the basic work...


Pros and Cons of Major CMS Platform

Many companies approach us and ask, “I want to maintain and update my own website. What CMS platform do you suggest?” When reviewing content management systems (CMS) with clients, we go over the pros and cons of the most popular systems, and evaluate their background and website capabilities to ensure that the correct CMS platform...