2 months ago
Your Medical Practice Website Never Mentions Money
Cost is the most common reason patients skip care they need, yet almost no practice website mentions it. Here is what to publish, and why it books more appointments.
2 months ago
Why Is AI Search Killing Organic Click-Through Rates — and What Should B2B Firms Do About It?
AI search engines — including Google's AI Overviews, Perplexity, and ChatGPT Search — now answer queries directly on the results page, reducing the need for users to click through to a website. For B2B professional services firms, this means organic traffic is declining even when rankings hold.
2 months ago
The Hardest Part of Running a Small Business Is Being Found
The Federal Reserve asked 6,525 small employers what their hardest operational problem was. Reaching customers came first. Here is what to do with that finding.
3 months ago
Your Attorney Bio Pages Are Doing the Trust Work Now
Attorney bios are usually the most-visited pages on a law firm website and the least maintained. They are also where a nervous client decides whether to call.
3 months ago
Your Practice Area Pages Answer the Wrong Question
Most practice area pages explain the law. Clients already know they have a problem. What they need is what happens next, and what it costs.