The latest news in marketing automation, web design, social media, and user experience.
When your clients look for you on Google, on what page do you rank? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In this article, you'll learn how to use keyword research to analyze competitors on Google and create a content marketing strategy.
Engaging your audience requires research to discover topics that are both interesting and engaging. On Instagram, posts containing hashtags average 12.6% higher engagement. We'll present ways to research good topics and create engaging content for your ideal customer.
There is a reason you are not familiar with many -maybe not even one- of Airbnb’s competitors. The renting/booking marketplace “giant” has thrived in the global market for a decade and still hasn’t found anyone that can stand up to him.
Online businesses are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout systems, over-cluttered product pages, and a lack of mobile e-commerce optimization can severely inhibit a retailer from competing with large companies that have large, dedicated user-experience teams.
Connecting with your customer base can be challenging given how inundated we are with social media marketing posts: whether it is through Facebook, Instagram, LinkedIn or emerging platforms such as TikTok. With the rise of social media, everyone has been given a voice online, making it harder to stand out and be relevant. For brands to generate awareness and be relevant to consumers means staying on top of the ever-changing social media landscape. What worked a few months ago is not necessarily going to work today, meaning companies need to stay ahead of the trends in order to stand out to their audience.