The latest news in marketing automation, web design, social media, and user experience.
Many companies approach us and ask, “I want to maintain and update my own website. What CMS platform do you suggest?” When reviewing content management systems (CMS) with clients, we go over the pros and cons of the most popular systems, and evaluate their background and website capabilities to ensure that the correct CMS platform...
Last week, we talked about the importance of doing a year-end business review. This week, we will present the importance of doing a website audit and content review.
Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more...
There are dozens of reasons to use social media, but we’ll keep it to the top ten. These are: You will find whomever you want to do business with somewhere online You will find whatever knowledge you need about any market or any person online You can reach your market by simply engaging in the...
As many of you well know, designing a web site can be very difficult. Part of that difficulty is in creating an information architecture that represents your content organization and labeling the links to make that content easy to find.