Stanley Company modernizes, boosts search rank with CueCamp.
A successful rebranding and fresh website for Chicago-area outdoor living and concrete provider raises search rank on Google, which boosts their inbound marketing efforts.
69%
Boost to inbound
leads from website
1.8 min
Average increase in time
spent on website
40%
Average improvement in search
rank for relevant keywords
New branding, logo, and website raise search rank.
Will Jordan and his son Simon own Stanley Company, specializing in decorative concrete and outdoor living spaces. Their previous website was not mobile-friendly and looked dated. Stanley Company approached CueCamp to build a mobile-friendly website optimized for search engines: their primary source of business.
Clean design to boost:
search ranks|user experience|engagement
Stanley Company had an outdated website that didn’t convey the high quality of their work. CueCamp restructured the website content and pages (information architecture), resulting in a clean, easy to use navigation scheme with good usability.
New work portfolio and blog boost search rank.
CueCamp helped Stanley Company update their branding with a new website and logo. A portfolio section was developed to showcase their work, and a blog was created to boost search rank and social media efforts. CueCamp devised a new marketing plan incorporating search engine optimization (SEO) to reach new customers.
